The Execution Stage is divided into three stages: Progress control, publicity / promotion, and quality control. This Execution stage ran from May to November 2005 and from April to November 2006. The late start of the Project was due to delayed budget approval in the Legislature.

Progress Control

In first year (2005), each of the 6 Deployment Taskforces had to complete implementation at 2,500 micro business sites spread throughout Taiwan. In the second year, the quantitative goals for each of the 6 Deployment Taskforces increased to 3,200; and for each of the 6 newly recruited Deployment Taskforces, the goal was 2,700. These quantitative goals were formidable to any Deployment Taskforce. In order to avoid declining quality due to haste, all Deployment Taskforces were required to complete a minimum quantity each month to ensure the provision of stable service levels to micro businesses.

Publicity & Promotion

As this Project is a national campaign, the publicity and promotion tasks are as important as the implementation. Publicity activities included:

-	Opening ceremony chaired by Minister Ho, Ministry of Economic Affairs.
-	Premier site visit: Mr. Frank Hsieh, Premier, and his cabinet members visited one of the Project's e-cluster sites - the Kukun Coffee site in Yunlin County.
-	Newspaper coverage: News and feature stories were reported in national and local newspapers throughout the year.
-	TV Coverage: “Success Stories” were shot in videos and aired on several TV stations.
-	Brochures: several publications reported success stories and were circulated among micro business entities.
-	Website: A Project website was established to introduce the Project, Deployment Taskforces, certified products and success stories.

Quality Control

Micro business owners are vulnerable to fancy marketing and sales gimmicks. This Project does not intend to allow these to owners fall victim to excessive salesmanship engaged by the Deployment Taskforces and their agents. In addition to the quantitative goals that must be met by all Deployment Taskforces, there is also a Quality Control Program jointly designed by the SMEA and the CISA to closely monitor and evaluate the performance of each Deployment Team and their island-wide agents.

Publicity & Promotion

The Project includes both mandatory and optional quality measurements. The three mandatory quality indicators are:

-	Quality of Transactions: All transactions made by the Taskforces must be on a strictly commercial basis. Trial orders are allowed, but they must be followed by subsequent orders. Micro business owners tend to cherish the products they pay for and consider free software as valueless.
-	Customer Satisfaction: Trained telemarketers were employed to call micro business owners to survey their satisfaction levels on the products and services delivered by the 12 Deployment Taskforces and their agents.
-	Continual Use Rate: Trained telemarketers were employed to call micro business owners to check whether they still continually use the systems installed six months ago.